“Evaluate”, significantly another company (Persuasive essay)

“Generate Discrete Categories” for evaluation

READ DIRECTIONS CAREFULLY

Be careful of BIAS content

SafeAssign (be careful, remember to cite everything)

**Research is very importnt.

Audience
-Who are you talking to?
-What can you assume they know?

Criteria for evaluation
-What best speaks to this company being a good investment?
-Where do you find this information? How do you include it to the report?
-How do you differentiate the difference between summary and analysis?

Stay organized
-How do you order things?
Lead with Strongest/ most convincing criterion, or finish with it
Create an outline to organize ideas

Company Evaluation
-Why do you want to invest?
-Why don’t you want to invest (risk of investment)?

Persuade is not equal to Praise

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