Business

1. Your company has been growing at 10% per year for each of the last five years. One of your major lines of business has become obsolete, so you decide on a sales growth objective of an average of 3% per year for each of the next five years. The industry is growing at 5% and you have set a very modest market share objective of increasing it from 22.1% to 22.4%. Can this be achieved? In a sentence or two explain why or why not. (20% of post grade)

2.One of the major components of your strategic plan involves a $35 million dollar marketing campaign. Explain, in no more than two sentences, from what source you would get the money to pay for the campaign and where you might place the campaign expenditures on the pro-forma financial statements. Name both the financial statement and the line. (20% of post grade) blank space blank space blank space blank space _blank space
3.List three specific parts of the Case Guide, Objectives and Strategy Section (pages 3-17 only) that you had the most difficulty understanding. Describe your current understanding of these parts. Since the previous two questions have word limits, the large majority of your answers will be devoted to this question, in order to meet the 500 word minimum for an “A” grade. Provide specific fictitious answers or analyses for part that you are describing. This will assist me in determining what specific difficulties that you are having or allow me to confirm that you understand the analysis correctly. (60% of post grade)