+1 862 207 3288 Assessment introduction:
• You are to develop a Global Integrated Marketing Communications Report for a nominated brand / product or service of your choice (pending approval by your Unit Coordinator).
• Your report will include current marketing communications analyses as well as future recommendations.
• Your report must include ALL the subsequent sections associated with the GMC Analyses and GMC Recommendations sections, and where appropriate be linked to marketing concepts, models from the prescribed text, and previous units.
Housekeeping:
• This report is NOT AN ESSAY, thus bullet points, sub-headings, images, tables, graphs, etc. may be used where appropriate.
• The components of this report must conform to 12-point font type (no Windings), and single-line paragraph spacing.
• Please provide key marketing tactic examples (i.e. images) clear, and in colour, with supporting material allocated to the Appendices section
• You will need to upload your submission to Blackboard through Turnitin and provide a date-stamped HARD COPY in the unit coordinator’s pigeon hole by the specified date and time.
• A marking rubric will be available on Bb.
• The report should be approximately 3500 words in length, plus additional models, tables, references, appendices, etc.
Report considerations:
• The focus of this assignment is on critical review and application of discipline knowledge.
• It is essential you get to the point and communicate as succinctly and clearly as possible utilizing the theoretical concepts studied in the learning modules.
• I don’t need you to define everything you are discussing. I already know what these concepts are, save your words for application.
• You are writing this technical report for someone who understands the concepts you are applying. This is not for a client, nor for the layperson or your mum!
• As many examples as possible should be utilized to support your arguments.
• Any argument you make or example you refer to must be supported with appropriate referencing / evidence, i.e. “…in order to recapture the losses made in sales volume and brand image” What losses? Says who?
