+1 862 207 3288 Identify a number of media (e.g. poster, magazine advert, TV,) and different promotional tools (adverts, sales promotion, PR, sponsorship) that have been used by innocent smoothies company for communication all part from the 2012 London olympics innocent campaign.
emphasis on how the chosen communications have utilised a range of message strategies to engage with the consumer and the brand. Engagement with academic literature to support your proposition would be useful to answer the following:
1)What is the objective, the purpose of the communication/campaign?(2012 london olympics innocent campaign )?
2)What are the supporting rational and emotional ‘reasons to believe and buy?'( in the campaign )
