Business

Assignment Questions:

Consider a service industry organisation with which you are familiar. In what areas could this organisation benefit from benchmarking? With which other organisations could it be usefully benchmarked? What factors might influence effective benchmarking in this service industry context?

Further Guidance

(a)Be careful not to spend too much of your assignment simply describing course
concepts or examples. Your emphasis should be on applying the frameworks or
concepts to allow you to analyse the issues identified in the question and for this
analysis to be a foundation for your subsequent conclusions;

(b) Examples can be from your own experience or from other sources (appropriately
referenced);

(c) We also advise that you use the electronic databases (e.g. Business Source
Premier and Emerald) in the library to search for additional academic articles
which support your answer;

(d) Remember to reference sources appropriately