Food Safety and the Consumer

Food Safety and the Consumer

(a) Define what is meant by the ‘Marketing Mix ‘   (20% of Marks)

(b) Discuss the ways in which the elements of the Marketing Mix may, in your opinion, be used to encourage safe practices and healthy eating by consumers, (e.g. the use of packaging for food protection and warnings; the manipulation of price by taxes and subsidies to encourage ‘healthy eating’).

Give examples where possible. Discuss the arguments for and against actions where appropriate, (e.g. a shorter and safer distribution channel may lead to higher prices for consumer). (80% of Marks)