Faculty of Business Environment and Society

Answer all parts of the question:

“BYD Co., Ltd is a globally leading-edge provider of green energy technologies that specializes in the IT, automotive and new energy fields. Emerging from battery manufacturing, BYD has grown into the world’s biggest rechargeable battery manufacturer, and taken the largest global market share for cell-phone chargers and keypads. In 2003, BYD branched into auto business, and has kept a robust yearly growth rate successively. Today, BYD is the fastest-growing Chinese auto company and a global pioneer in the field of new energy vehicles including Dual Mode electric models and pure electric models. BYD has also focused on the Research & Development and manufacturing of a wide range of new energy products, including energy storage system, solar energy products and LED lighting.” (BYD, 2015) [http://www.bydeurope.com/company/profile.php]

You are working for BYD Company as Marketing Manager. They are planning the