Innovation

Innovation

What is Innovation 2.0 and how is it different from Innovation 1.0? How can your organization use the methodologies, tools and techniques of Innovation 2.0 to bolster its innovative capabilities and capacities? Select and discuss two case studies where organizations similar to yours successfully deployed an Innovation 2.0 agenda to deliver better customer experience or services, developed new products / services, benefited from building new brand equity or understood their customers’ needs better.