+1 862 207 3288 Investigative Report
Order Description
Assignment task
Think of Alpha Dogs, the book by James Harding you have read for this module. You have found a job for a political consultancy firm similar to the one Harding is writing about. You are about to work for your first client who is looking forward to having your advice. Luckily, for the sake of this assignment you can decide who this client is. Choose a political candidate who seeks election or incumbent who hopes for re-election or a political party.
Your brief is as follows: You need to analyse and identify how strategies and tactics ofbrand reputation management currently help to enhance your client’s competitive advantage and assist in achievingcommunication objectives (or fail to do so!). Consider how your client is portrayed in the media and perceived by publics (positioning) and how images generated in the recent past reflect expectations voiced by stakeholders. Bear in mind: This is an analysis of current practice only – you are not meant to make suggestions on how to improve your client’s communications management or reputation
In your analysis, please draw on concepts of identity and brand reputation you encountered in lectures & seminars and the recommended literature.
Assessment criteria
In addition to the general points that apply to all assessed work as outlined in the Course Handbook, the following specific criteria will be used for this work. Ability to
• analyse and identify how brand reputation management currently helps to enhance your client’s competitive advantage.
• identify how brand reputation management currently helps your client to achieve objectives.
• analyse communication management practice (as we discussed in class) in support of brand reputation
• understand the concept of identity in the context of reputation management
• draw on and distinguish between concepts of identity and brand reputation you have come across in your assigned reading and class discussions.
• support your arguments with evidence.
• express yourself appropriately in writing (pick a format and style a professional client would be pleased with. We discussed this in class.)
BUSM3072 Selling the Prime Minister
Investigative Report
Assignment 1
Semester 2 2014/15
Words: 1000 Words
Weighting: 25 %
Learning Outcomes Assessed: 1,2
Submission date: 30th March, Monday, 2015
Module Leader: Christian Schnee
Verified by: Helen Watts
Electronic copy available: Blackboard Learning System
If anything about this assignment is not clear to you, please contact the module leader.
Assignment task
Think of Alpha Dogs, the book by James Harding you have read for this module. You have found a job for a political consultancy firm similar to the one Harding is writing about. You are about to work for your first client who is looking forward to having your advice. Luckily, for the sake of this assignment you can decide who this client is. Choose a political candidate who seeks election or incumbent who hopes for re-election or a political party.
Your brief is as follows: You need to analyse and identify how strategies and tactics of brand reputation management currently help to enhance your client’s competitive advantage and assist in achieving communication objectives (or fail to do so!). Consider how your client is portrayed in the media and perceived by publics (positioning) and how images generated in the recent past reflect expectations voiced by stakeholders. Bear in mind: This is an analysis of current practice only – you are not meant to make suggestions on how to improve your client’s communications management or reputation
In your analysis, please draw on concepts of identity and brand reputation you encountered in lectures & seminars and the recommended literature.
Assessment criteria
In addition to the general points that apply to all assessed work as outlined in the Course Handbook, the following specific criteria will be used for this work. Ability to
• analyse and identify how brand reputation management currently helps to enhance your client’s competitive advantage.
• identify how brand reputation management currently helps your client to achieve objectives.
• analyse communication management practice (as we discussed in class) in support of brand reputation
• understand the concept of identity in the context of reputation management
• draw on and distinguish between concepts of identity and brand reputation you have come across in your assigned reading and class discussions.
• support your arguments with evidence.
• express yourself appropriately in writing (pick a format and style a professional client would be pleased with. We discussed this in class.)
Handing in
Work must be word-processed/typed and should clearly show your student number. You are required to keep a copy of work handed in. You should submit your work electronically via SOLE by the 3pm deadline on Monday, March 30th 2015. See the University’s guide to uploading and submitting assessment items at the University of Worcester via SOLE in under 60 seconds on You Tube http://youtu.be/yAEnTkVchMg.
Late submission of work
It is essential that you submit your work, in order to be able to pass the module. Work which is submitted late will be subject to grade penalties as below.
• Students who submit course work late but within 5 days of the due date will have work marked, but the grade will be capped at the minimum pass grade unless an application for mitigating circumstances is accepted.
• Students who submit work later than 5 days but within 14 days of the due date will not have work marked unless they have submitted a valid claim of mitigating circumstances.
• Students who fail to submit an item of assessment lose their right to reassessment in that module, and will be required to retake the module Specify (with attendance and payment of appropriate fees).
• For full details of submission regulations see Undergraduate Regulatory Framework at http://www.worcester.ac.uk/registryservices/documents/UndergraduateRegulatoryFramework2007entry.pdf
• Full details of Procedures for Dealing with Exceptional Mitigating Circumstances are available at http://www.worcester.ac.uk/registryservices/679.htm
Academic Dishonesty Warning
Please note the regulations on academic dishonesty, in particular the inclusion in your assignments of un-attributed material taken from other sources. Be assured that every effort will be taken to deal with you fairly, but remember that there are strict rules concerning cheating. You will find further details in your Course Handbook accessible via SOLE and at http://www.worcester.ac.uk/registryservices/documents/Proceduresforinvestigationofallegedcheating.pdf .
Word Limits: The word limit does not include the reference list, computer programme code listings, tables, diagrams or reasonably short appendices, but will include quotations, citations and the captions to tables and diagrams. The following penalties can be applied to work which exceeds the stated word limit:
• Up to 10% over: no penalty
• 10% to 20% over: one grade point penalty (e.g. B+ to B)
• 20% to 30% over: two grade points penalty (e.g. B+ to B-)
• More than 30% over: three grade points penalty (e.g. B+ to C+)
Reassessment
In the event you are required to take reassessment you will receive formal notification of this via a letter from Registry Services posted on the SOLE page after the meeting of the Board of Examiners. The letter will normally include a copy of the reassessment task(s). Deadlines for re-assessment can be found in the University Calendar at http://www.worcester.ac.uk/registryservices/655.htm
