E-Marketing SOSTAC

Order Description

Note: selected Brand “Manolo Blahnik”

as their website are very simple and not a lot of engagement with customers on their social media so one of the objectives could be to increase engagement by …% and then need to find more objectives to improve.

the essay should focus on Strategy and Tactic parts and not so long for other parts as you can see from examples I uploaded

• The essay’s structure should follow the sections of the SOSTAC plan. You then add your bibliography at the end. There is no need for a separate introduction, conclusion, or implications section.

• The Situational Analysis section works as your introduction to your chosen brand’s current online situation. You can use a SWOT analysis to do this, or you can take a more narrative approach. The choice is yours. I suggest you take the time here to examine the online pres- ence of your main competitors. You can use business/media/personal correspondence sources for this information and those sources need to be cited properly and put in the bibliography.

• Make your Objectives concrete (i.e. measurable). Include a time component (i.e. 50% increase in online transactions by when?) If you do not have financial information to base financial objectives on that is OK. Find other things you can more easily measure – buzz, loyalty, brand awareness, etc.

I suggest you start your Strategies section with a consideration of the VP and OVP. The difference between strategies and tactics is a difference of ‘how’ level. In other words, the strategies answer the first level of how regarding your objectives, the tactics then answer the second level of ‘how’ regarding your strategies. So, for example, an objective is ‘increase online buzz by 50%’, a corresponding strategy is ‘provide online users with interesting, constantly changing news about how to use my brand that they will want to share with others’, and one corresponding tactic might be ‘invite a guest blogger (give the name) to write a series of weekly how-to blogs on the website site that we also re-post on Facebook and announce on Twitter’.

• The Action section should just cover the basic skills and related per sonnel that your proposed campaign will need. You do not need to discuss budget. I suggest that you also consider development time very roughly and also think about what time of year you might want to release the campaign (or have the site go live) – i.e. are there any seasonal elements to your business?

• The Control section is where you discuss what exactly you will measure (and how you will measure it) in order to judge whether your objectives are being met. It is also an opportunity to suggest what you might be able to tweak or change if it looks like you are not on-target to meet those objectives. Both the Action and Objectives section should not be particularly long – the main focus in the essay should be the Strategies and Tactics section.

• You are expected to use academic sources to back-up your strategy and tactics decisions. However, you should not be doing this by creating any form of literature review. You simply provide citations out to academic sources which can help prove that a particular strategy or tactic is appropriate.