Strategic international marketing plan (Part A)

There are two tasks to be completed in Report 1. It is important that students follow the format and guidelines as outlined below.
Task 1 – Strategic international marketing plan
Length: No more than 3000 words (When grading a report, the marker does not need to read more words than the stipulated word limit.)
This is the first of a two part strategic international marketing plan for a product or service to be launched in a foreign country market. Students are required to choose a product or service, and the new foreign country market that it will be launched in.
The objective is to provide students with the opportunity to apply the key concepts of international marketing to a real world marketing challenge. This first part of the strategic international marketing plan emphasizes the need to understand the global environments as an essential first step in preparing a strategic international marketing plan.
Task 2 – Teamwork process Length: No more than 1000 words. The purpose of this task is to provide students with the opportunity to further develop their teamwork skills. This task requires students to clearly outline a plan for their team to successfully complete the strategic international marketing plan (i.e. Reports 1 and 2A).
Strategic international marketing plan
? Letter of transmittal
? Title page
? Table of contents
? Introduction – this section should clearly state the purpose, limitations and scope of the report.
? Background – this section should introduce the product or service to be marketed in the foreign country market you have selected and provide relevant information about its background. The following issues should be addressed.
? Introduce the company that will launch the product or service.
? Description of the product or service including its features and benefits
. ? Rationale for selecting this product or service.
? Background on the selected foreign country market
? Rationales/reasons for introducing the product or service into the selected foreign country market (e.g. growing trend in the selected foreign market).
? Environmental analysis – this section is to analyse the external environment (i.e. economic and financial, cultural, political and legal) of the selected foreign country market and should address the following:
? Analyse the relevant factors in the economic and financial environment and discuss the outcomes and their potential marketing implications for your company or product/service.
? Analyse the relevant factors in the cultural environment and discuss the outcomes and their potential marketing implications for your company or product/service.
? Analyse the relevant factors in the political and legal environment and discuss the outcomes and their potential marketing implications for your company or product/service.
? Conclusions – this section should essentially summarise the main points and findings of the report.
? List of references – this section should include all reference materials used in the report. Harvard AGPS referencing style should be used in the report.
Teamwork process
This task DOES NOT have to be presented in a report format, but instead will use the template provided (available via the course homepage) to present the required information.
? Role and task – this section should clearly define the agreed role of each team member and the tasks to be performed. The following issues should be addressed.
? Define all the tasks to be performed.
? Allocate the tasks to each team member.
? Define the role of each team member.
? Communication – this section should clearly outline the communication protocol and the meeting strategies for the team. The following issues should be addressed.
? Establish a clear communication protocol between team members. For example how and what communication channels are used.
? Outline team meeting strategies, including the frequency of meetings, the focus of each meeting and so on.
? Planning – this section should provide a detailed plan for accomplishing the strategic international marketing plan. The following issues should be addressed.
? Provide a detailed plan, including the time schedule for completing the reports.
? Discuss the key issues/risks that may interfere with the completion of the reports, and provide strategies to address them, including appropriate justifications.

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