Advertising language and communicatlon strategies

Using concepts and details from the three readings above, write an essay that explains how language and

communicatlon strategies are used in advertising. Each of the texts eXplores different viewpoints on how

advertrsrng affects our perceptions of products on the market, but this is a very broad topic and a synthesis

paper 13 not a summary of each author’s entire article. Instead, you must explain this topic by identifying

connections among the texts and organizing yourpaper around common themes. This means that not

everything the author writes in his or her article will be relevant to your essay. Additionally, do not eXpress

your opinion in this paper but provide an objective account of the information you have collected from the

readings.

The best way to accomplish this is to organize your paper by IDEAS rather than sources. To do this, it is

important to be able to answer the following questions:

I) In What ways do the texts support or agree with one another? Do the texts share similar ideas about
this topic?

2) Are there places where the texts contradict or disagree with one another?

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