Marketing

Marketing

Developing a cost-effective IMC campaign

Formulate IMC strategy for American Red Cross that must address the following issues/elements:
1. Briefly define Integrated Marketing Communication (IMC) for
the Task Committee
2. Briefly define discuss economic, ethical, legal, regulatory, and
social issues related to related to prospective donors
3. Outline ARC donor characteristics, behaviors, and how would
you influence their behavior
4. Discuss the promotional tools you would use in the proposed
campaign
Based on the same case scenario develop a cost-effective IMC
campaign for American Red Cross (ARC) to address the funding
deficit.

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