business idea

business idea

the business idea is healthy bakery which means Healthy Bakery is idea built around the belief that eating a healthy, organic dessert can have a significant impact on a person’s well-being and attitude, especially for those who believe in consuming only natural ingredients. Incorporating the adaptability factor, Healthy Bakery will cater to customers who require special needs such as vegan, gluten-free and sugar-free diets.

The first part business concept ( 1000-1200) words
In developing a new business venture, the process begins with recognizing an opportunity from a business problem and creating a business concept that articulates it. For the first steps, the entrepreneur (1) builds a concept to solve the business challenge; (2) fashions a story that conveys the meaning of the new venture, and (3) prepares a presentation that tells the story and explains the concept to potential customers, investors and partners. After testing the concept with stakeholders, the entrepreneur may go on to develop a complete business plan.

To help you build these skills you will be required to undertake the entrepreneurial process of opportunity recognition and concept development. You will be asked to identify possible commercial opportunities for a particular innovation and then articulate the opportunities into a new business concept. You willsubmit a 1000-1200 word business concept report that identifies and describes your innovative business idea.

Some of the issues that will help you in developing and evaluating your business idea are:
• the problem or need and identification of the customer/s and market
• the proposed solution and the uniqueness of the solution
• why the customer will pay for the solution
• feasibility, marketing, finance and operational issues

Report:

In your business concept report you should:
• Identify the problem and recognize a business opportunity to solve it.
• Assess the business opportunity. (This is where you undertake a feasibility analysis.
• Identify and explain the business model/strategy, based on the assessment of the business opportunity.
The second part business plan (3700 ) words
Based on your own idea for a new and innovative business that you developed and presented in part 1 (your business concept) you now need to develop your idea and write a full business plan for this new entrepreneurial business undertaking. The business plan is required to be a realistic assessment of the full developmental process for a new and innovative enterprise, as applied to your business concept.

It is important that the business plan should attempt to integrate as much content from across the whole unit as possible. Use the weekly lecture topics as a guide as to the elements you should include in your business plan, e.g. building the new enterprise team, legal and financing issues (for detailed financial plan requirement please refer to week 7 lecture materials including the spreadsheet), and managing the innovation process.
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