Knowledge in marketing

INSTRUCTIONS:
1. Your answers must be scholarly and reflect your knowledge in marketing. Vague and general answers will not fetch you full points. You are expected to use marketing jargon/terminology wherever possible.
3. Include page numbers, avoid unnecessary multiple font sizes and fonts.
4. While grading, I will carefully look for abrupt changes in writing styles, first person and third person pronouns, and formatting discrepancies to check for the authenticity of your arguments.

Please note: Your answers must be scholarly and must show evidence that you have studied the text book thoroughly. Use marketing jargon profusely. Avoid vague, general and mere common sense answers.
1. Write a convincing essay on services marketing answering why we need to market services differently from goods. Present sound arguments and include the various concepts from your textbook. (14 points) (Length: 300-350 words)

2. Generally, marketers use one of three basic targeting strategies to focus on a target market: undifferentiated, concentrated, or differentiated. Locate a news item or an article that discusses the target market for a specific product (of your choice/your interest/ related to your major). Describe the target market, and explain the targeting strategy used to reach that target market.( 18 points) (Length: 350-400 words)

3. Write a scholarly essay clearly elaborately explaining how you will apply the 6 principles of persuasion in your professional career by providing specific examples for each of the six principles. ( 18 points) (Length: 350-400 words)
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