Business Decision Making

In this UNIT 6, the student will learn how to collect, analyze a nd draw meaningful and useful
conclusions based on data collected. Furthermore, students should also learn how to produce and
present a business report in a concise and appropriate format to support business decisions.
Scenario:
After the hosting of the Olympi cs in Stratford, London Borough of Newham in East London in 2013,
the vicinity of the Ol ympic Park has become a favourite location for tourists and residents.
Restaurants and all sorts of Eateries are springing up almost daily due to the existence of vast
commercial opportunities and consumers. With this sort of business potential which has been
estimated to be in the tune of 5 billion pounds annually, firms are paying market research companies
for their support and advice in making business decisions; particularly about the consumers and their
buying behaviour and start-up advice information.
You are an employee of London Marketing Research Company Ltd (LMRCL). Your company has
been awarded a contract by Commis sion Restauranteur (CR), a France based Restaurant and Eateries
operator to prepare a brief of the market, opport unities, competition, consumers and their buying
behaviour, return on investments, risks and advice and other issues on the project management for
opening up the first CR shop around Straffor d, Borough of Newham in East London.
You are to conduct market research and produce a report for Commissi on Restauranteur (CR), to help
them understand the market opportunities and make an informed decision for a likely start-up around
the vicinity of the Olympic Park Stra fford, Borough of Newham in East London.

a) Create a plan for collecting primary, secondary data based on the scenario.

b) Present the survey methodology and sampling frame you used.

c) Design a questionnaire justifying the chosen methodology. Also explain what security and
ethical measures you would adopt for the safety of the data.

You must demonstrate understanding of a range of techniques to analyse data effectively for
Commission Restauranteur (CR)

a) Create a representation of the data collected preferably in a tabular format and present this data
in summary by using representative values of Mean, Median, Mode and Frequency
distributions.
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b) Analyse the data collected using Measures of Dispersion (Variance and Standard
Deviation) to inform Commission Restauranteur (CR) , quantitatively. Draw some conclusions
based on the data analysis and the degree of variation of values in the sample.

c) From the data collected above, explain how Quartiles, Percentiles and the Correlation
Coefficient can be used to draw useful conc lusions in this business context.

You should be able to produce information in a ppropriate formats for decision making by Commission
Restauranteur (CR).

a)   From the data collected, produce graphical representations in the fo rm of Pie charts, Bar graphs
and Histograms by using the spreadsheet. Use th ese graphs to draw valid conclusions for
business decisions.
b)   Use data from various sources or data you collect ed to draw scatter graphs on a spreadsheet and
create linear trend lines in the graphs to a ssist a company in forecasting for their operations.
c)   As part of your task, prepare a business presen tation using suitable software and techniques to
effectively disseminate information. (You can apply MS Power Point techniques for this
presentation which should contain 10 – 15 slides).
d)   On behalf of London Marketing Research Company Ltd (LMRCL), produce a formal business
report for the client Commission Rest auranteur (CR). The report should be well structured.
[This report will be used for these criteria].
Higher grade Applicable here:

You should be able to use software -generated information to make decisions in an organisation by
doing the following;
a)   State and explain the information processing tools and technique s you have used in undertaking
this task. Suggest some other processing tools that Commission Restauranteur (CR) can use for
their operational, tact ical and strategic level decision making.
b)   Commission Restauranteur (CR) wants to open the first restaurant in Stratford before the end of
the year and this will involve a number of activitie s. You have been tasked to prepare a project
plan for these activities and determine the Critical Path for the project by using appropriate
techniques such as PERT and Gantt charts and draw conclusions.
c)   Use financial tools, such as Net Present Value, Discounted Cash flow or Internal Rates of
Return on the data given to show the return on investment based upon your conclusions and
assumptions. This should help management of Commission Restauranteur (CR) to make
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1.2 Conduct research using secondary sources, collect useful information and
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represent these to make meaningful results
1.3 Demonstrate security and ethicality of the data
LO 2
2.1
Draw valid conclusions using representative values (e.g. descriptive
statistics)

2.2 Explain measure of dispersion s in the organisation context
2.3
Effectively use quartiles, percentiles and correlation coe fficient to explain
data gathered from primary sources

LO 3
3.1 Create and interpret various graphs generated by data using spreadsheet
3.2 Extrapolate for forecasting using scatter graphs and trend lines
3.3 Produce technical presentations and a report of the research
LO 4
4.1 Use software to generate information for decision making
4.2 Demonstrate project management skills
4.3 Demonstrate skills for using financial tools for decision making

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