THE EUROPEAN TOUR OPERATIONS CASE

Undertake an analysis of the external environment. Your answer should include the development of appropriate models and analytical discussion based on those models. The three models you must include in your answer are:

1a. PESTEL
1b. Porter?s Five Forces and
1c. Industry Life-Cycle

What we expect from you:
In your concluding paragraph, critically discuss the overall attractiveness of the industry and identify the opportunities and threats. You well need to undertake some additional research to successfully address the points above.

PART B: THE AMAZON CASE
1. Describe some of the features of Amazon?s strategy over the period covered in the case study
2. Undertake an analysis of the Company?s internal environment. Your answer should include the development of appropriate models and analytical discussion based on those models. Consider what resources the Company is using and how it is deploying them in the running of the business; what are the organisational capabilities? Models you must include in your answer are:

2a .The Competency framework
2b.Porter?s Value Chain
2c.VRIO analysis
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