Statistics as Evidence Homework 7: Measuring Presidential Approval – Polling
Methods and Accuracy
You are to take your own political poll to measure President Obamas Approval
Rating. Your target population is domestic undergraduate Saint Louis University
students. Your sample size will be 20. Your assignment is to design a sampling
method that is unbiased and representative. Remember that as an interviewer you
need to be a neutral tape recorder for your subjects, no matter what your personal
political views are. Here is the exact wording of the question that you need to ask:
“Do you approve or disapprove of the way Barack Obama is handling his job as
President?”
Its important that everyone use the same question so we can compare results.
Dont worry if your numbers stray from the 40s. We will expect some outliers due
to random variation. Write up your sampling method and list the results for your
survey of 20 Saint Louis University Students. Be ready to defend your sampling
method for its ability to obtain a representative sample. Keep track of the gender
of your respondents. Be sure to include the date or dates you took your sample. Give
the Presidents approval rating in percentage terms. Write a 300 words to describe
your methods and results.
Visit the Gallup Presidential Approval Center to provide context for your estimate of
Presidential Obamas approval rating. Look at the tab entitled Historical Trend. How
does Obama compare to the other Presidents? Write 250 words.
http://www.gallup.com/poll/124922/Presidential-Approval-Center.aspx
Instead of using just one poll, there is a movement to use multiple polls and average
the results. In addition, even more complex methods have been developed that
takes into account data beyond national polls. There is some reason to believe that
averaging and some of the more complex methods could be more accurate than an
individual poll, however, it is dependent on the quality of the polls that are used to
construct the average. There is some controversy.
Read the following article by Nate Silver formerly of the New York Times. He has
a website that is called 538. His methods are based on his work with baseball
Sabermetrics. Ignore the datedness of the article and read it for the methodology.
(He also has an excellent book that just came out called The Signal and the Noise
if you are looking for a good read.) You may have to set up an account in the New
York Times. You should be able to get this article for free.
http://www.nytimes.com/2011/11/06/magazine/nate-silver-handicaps-2012-
election.html?pagewanted=all
What methods and data does he use in addition to national polls. Write a 250 word
analysis summarizing his methods.
In addition, visit the website RealClearPolitics and investigate their methods.
They are a poll aggregator or averager. The person who runs this website is a
conservative.
http://www.realclearpolitics.com/?state=nwa
Write a 250 word analysis summarizing their methods. You may have to dig further.
Do you think we can trust 538 since it is housed in a liberal newspaper like the
New York Times? Why or why not? Can you trust Realclearpolitics since it is run by
a conservative? Why or why not? Construct an argument (which was referenced at
the University of Chicago website on the difference between High School and College
Writing) about the trustworthiness of these two entities. (Compare and contrast.)
Write a 300 word analysis. Remember College Writing!!
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