Workbook

Workbook

Developing media materials

Stages and activities required to develop media materials

choose a particular health issue, target group and health message. Choose one media material that you feel would work to communicate that media message to that particular group (e.g. pamphlet, poster, radio advertisement, TV advertisement, video/film, Tweets, Facebook)

Discuss what you plan to do in the 4 stages of development of media materials. (Dot points are OK.

Stage 1: Planning & strategy development

Stage 2: Developing and pretesting concepts, messages & material

Stage 3: Implementing the health communication program

Stage 4: Assessing effectiveness & making refinements

(Overall: 350-400 words)

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