Essay, Finance and Accounting

Essay, Finance and Accounting
Research Project

Please note: Choose large, well-known companies that are publicly traded on the stock market. Private companies do not make financial information or really any general information available to the public. Large traded

companies like Target, Ford, Apple, etc. are easy to find this type of information on. We recommend you go straight to Hoover’s Pro database to find a company profile. This database is the best database available for this type of

information.

Calculate the following ratios for the company that you select:
Return on assets
Return on equity
Gross profit margin
Debt to equity ratio
Debt ratio
Current ratio
Quick ratio
Inventory turnover
Total asset turnover
Price earnings ratio
Using the calculated ratios, analyze the financial performance of the firm. You will do this by looking at the ratios and comparing them to ratios from previous periods and in some cases, against their competitors. Keep in mind

that you are trying to determine how the firm is performing under each of the listed ratios. In a memo to the chief executive officer (CEO), include the following:

Explain the ratios that you calculated.
Address other methods of analyzing financial statements aside from ratio analysis.
Explain your analysis of the firm, and make recommendations for improvement.

Explain the methods used to analyze financial statements and utilize accounting information to evaluate the performance of the firm, departments, and individual managers.

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