Marketing Mix

Marketing Mix

Paper instructions:
Task:
1. Distinguish between the core, actual, and augmented product of Apple iPhone 4s

2. Make a list of the range of features offered by the iPhone 4s and then consider how many different devices you might use to achieve the same level of functionality in your daily life.

3. What is the strategic advices you might advice apple in order to keep leading the market and have the biggest market share.

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