You are an employee at a marketing firm

Your manager has approached you to discuss the possibility ofthe company beginning to use Social
Media Technology and its inclusion into the marketing strategy ofthe business.

You have been asked you to prepare a report on how social

media technology is used in marketing.

Usinhg the following paper as a starting point http://aisel.aisnet.org/acis2011/57/, prepare a report
ont etopic.

This report should discuss the following:

1. How social media technology is already being incorporated into the marketing

strategies of businesses.

2. How it might be changing the way companies communicate with their customer base.

3. How companies handle

feedback from their customer base.

4. The Pros and Cons ofthe technology.

This is a research essay (report) and requires you to research

from books, journals, conference papers, etc. and reference them to make your case.

You will require at least 10 references,5 or more from

peer reviewed journals.

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