New product

New product

Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the

market and set an introductory price for it. Use the following questions to structure your written analysis. Total points possible = 51 pts.

What is the product name? Describe the product. – 2 pts.
Identify and explain which market segmentation variable you are using. – 5 pts.
Why did you choose this method of customer segmentation? Be specific. – 4 pts.
Who is the target market? Be specific. Use demographics, psychographics (lifestyle), etc to identify your customer. It is important to identify the characteristics of

your target market–whatever is appropriate. Most marketers are able to specifically describe their target customer. For example, a 35-45 year old white collar male

who lives in the suburbs with a wife and 1 child and makes $85,000 per year. When reading the explanation of the target market, one should be able to draw a picture in

their mind of your customer. – 10pts.
What are your product’s benefits to the target market? – 2 pts.
At what price will your product be introduced? Why? – 4 pts
What new product pricing strategy are you using? Why? – 5 pts.
What objectives will be accomplished by using this strategy? Be specific. – 5 pts.
Why is the product worth this price? – 2 pts.
Identify and explain what prices you should charge at each stage of the PLC? – 12 pts.
Your paper should be a minimum of 2 pages in length, single-spaced, or 4 pages, double-spaced.

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