Interpretive Argument

For this assignment, you will interpret an advertisement of your choice (a still ad or brief video) using logicalargumentation. This will require you to: implement

Toulmin’s Method of Logic; develop a Main Claim (i.e., a persuasive thesis); use and cite sources to support and illustrate your Main Claim; and address/ answer

counter-arguments. Assume a skeptical reader.

Prompts

1. Choose an advertisement that encourages and promotes the negative values, characteristics, and/ or preferences of the New Media generation. Write a logical,

persuasive piece to convince your reader that your interpretation is plausible. Refer to Lam orTurkle to support your main claim and make your argument.
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2. Write a persuasive piece arguing for or against the ideas presented by Hayles about “Generation M.” Use a piece of advertising to support your claim.

3. Argue for or against Turkle’s ideas about this generations need for constant contact. Use a piece of advertisingto help you support your claim.

4. Choose an advertisement that disproves several of the negative values, characteristics, and/ or preferences of the New Media generation. You may draw from any of

Unit 1’s reading assignments for this prompt. Write a logical, persuasive piece to convince your reader that your interpretation is plausible.

Write a logical, persuasive essay supporting your view on the issue raised by the prompt you choose. You must apply Toulmin’s Method of Logic in the writing of this

essay; therefore, you must raise at least one counter-argument opposing your view and present a rebuttal.

While the sources that you incorporate (and cite) for this assignment will include: Lam, Hayles and/ or Turkle, you may also draw on points made in any of the

Resources on this 3 site.
(http://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/#slide8)
(http://www.cyberpat.com/shirlsite/education/essay2/jfowles.html)
(http://www.slideshare.net/HubSpot/the-evolution-of-advertising-how-consumers-won-the-war-for-their-attention)
While you should cite/ quote from these sources to support your argument, DO NOT rely on these texts to make your argument for you! Do your own reasoning; use the

sources to support YOUR argument, or to represent the view opposed to your own.

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