WK3 Paper: CRM

Prepare a 850-word paper for this assignment.

•   Find a CRM application online, Clearly identify the CRM application chosen
•   Clearly describe the capabilities that it offers.
•   Discuss how you would articulate the benefit and cost to the organization that you are currently working in, or an organization with which you are familiar.

? Provide external support.

Format your paper consistent with STRICT APA guidelines. MINIMUM 2 REFERENCES.

TEXTBOOK FOR THIS CLASS. This can be included as part of the 3 references if you use it.

Rainer, R. K., & Cegielski, C. G. (2014). Introduction to information
systems: Supporting and transforming business (4th ed.). Hoboken, NJ: John Wiley & Sons.

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