Marketing Research project.

Major research problem including a broad research theme and questions

Brief statement of methodology Including

sample, if applicable

Data analysis

Time plan

The proposal is a brief document (approx 4-5 pages) detailing:
Major research

problem

broad research themesl questions

Brief statement of methodology using references

sample, if applicable

method of

analysis (eg. SPSS, Excel etc)

Time planl budget if applicable

Reference list

Marketing Research Project

Some suggested project

ideas:

Rae chel’s Projects:

Uni of Canberra teaching offerings (eg. Onlinel offline)

Gamblingl responsible gambling

messages

Regionall rural use of social media

Social media for behaviour change

Social media experiment

Social media use

in a particular country (eg. India, Bhutan, China, Thailand, UK etc)
Relationship orientation in a banking context

Relationship

orientation and social media

Other projects:

National Portrait Gallery – communications

National Portrait Gallery – social

media

Action Calisthenics Inc – research into participation numbers
Asian Cup 2015

2014 Commerce Society Executive

Committee – Tournament

Law firm

None of these take your interest? What about:

Other areas of your interest:

theoretical

Other areas of your interest: industry based

Experiment (eg. Prices in advertising; messages in advertising; taste
tests; weight loss programs etc)

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