understanding of what the customer buying motives are and the international differences within the same company ((GSK) and Boots

This research topic will be mainly about the understanding of what the customer buying motives are and the international differences within the same company. These

motivational factors will particularly be related to the pharmaceutical industry in the UK namely two companies GlaxoSmithKline (GSK) and Boots (or a Saudi

pharmaceutical). This will not restrict us looking into its other competitors internationally, where we will attempt to analyse its market and industry potential;

which will include looking into advertisement strategies and public ethical acceptance. Other aspects will include trying to pin point a number of reasons on how this

industry have boost product sales and the factors that develop a sales pitch in the purchasing of drugs in the market
MY first choice is boots its more narrow than GSK and also my advisore suggest me to write about boots and compare two different boots and talk about there advantages

and disadvantages. the advantages should include: -cost effective source data (where available )
-Essential for Longitudinal studies
-provides benchmarks (comparisons)to primary data .

and the disadvantageous should include:
– Access to high quality /reliable secondary data be difficult
-Availability of secondary data may not match your research question(s)
-Raw secondary data may need processing before it can be used .

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