Innovation and technology management

“Insight into the firm’s innovative potential and into the barriers to innovation are necessary to make effective proactive strategic choices” Burgelman et al, 2009,

p8. Critically analyse the above statement?

“Insight into the firm’s innovative potential and into the barriers to innovation are necessary to make effective proactive strategic choices” Burgelman et al, 2009,

p8. Critically analyse the above statement?

Task 1
Identify firms that have succeeded in using innovation and those which have been criticized in regards to their lack of strategic management of technology and

innovation. Critically assess the shortcoming of their approach and its impact of organizational performance

Task 2
Identify the barriers to innovation and how firms can overcome this to make effective strategic choice using relevant organizational example

Guidelines

1. Thorough literature review must be evident and these should be backed by relevant organizational examples
2. Discussion and debate on the use of innovation as a strategy by firms to gain competitive advantage should be seen. The barriers to innovation should be explained

and how firms can overcome his should be stated clearly.
3. Discussion and debate on the shortcomings firms are likely to face should be backed by relevant corporate examples
4. Barriers to innovation by firms and how firms can overcome should be explained in detail
5. Harvard style of references should be used

Please ensure that the report assignment has
• A table of content
• A list of figures and/ or list of tables where appropriate
• Introduction (500 words)
• Literature review and critical analysis (2000 words)
• Conclusions/recommendations (500 words)
• References/ presentation

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