+1 862 207 3288 The task
A: Select one of the up and coming Hotel Company (i.e. Not in the top 50) from the hotels 325 special report and conduct a through analysis of the company using a
(maximum 4 pages) SWOT analysis of your selected hotel company.
B: Select one of the emerging markets (countries) of world as taken from the WTM 2013/14 special report and UNWTO Tourism Highlights 2014. The selected country must
have the right environment and conditions that would be right for the hotel company chosen in A above seek an entry into that market and ultimately to seek medium and
long term market growth. Conduct a (maximum 4 pages) PEST analysis of the emerging country and hospitality market you have selected. All the Hospitality market and
PEST facts and factors you have chosen to highlight must have a direct or indirect relevance to both the Hospitality industry both on a nationally and internationally
level and the hotel company chosen in A above.
C: Using Porters Generic Strategies : Ansoffs matrix and Tse and West ( 1992 p 118-134 – focus on page 126-132) development strategies and ownership structures examine
the strategic growth options that your selected hotel company would be best to pursue within the emerging country you have selected. This option must be on your Hotel
company may seek to adopt and implement as they seek to enter into the new market, seeking growth and long term maintaining their market share.
Suggested Structure:
Background to Global Hotel and Tourism Industry – developed and emerging markets
Background to the International Hotel Industry (and tourism)
Background to Your selected hotel company
SWOT analysis of Your selected hotel company
Background and Hotel industry and PEST of selected emerging market
Analysis of Hotel industry, SWOT and PEST
Hotel strategy to be adopt and to be implemented (using- Tse and West(1992)) within the emerging market.
Justification of strategy
Practical application of strategy- 5 and 10 year ahead
Conclusion
References
** I prefer Mandarin Oriental hotel group. The emerging market (country) should not be Philippines, Indonesia, China, Malaysia, Singapore, and Thailand.
The emerging travel and tourism markets:
Sri Langka
Indonesia
Malaysia
Mexico
Argentina
Thailand
United Arab Emirates
South Korea
Chile
Kenya
Nigeria
Singapore
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