Contemporary Issues in Strategic Market Management

Provide a critical review of the key issues emerging from marketing debate in one of the following areas:- (STRATEGIC BRANDING) or any other area.

• Strategic branding
• Corporate social responsibility
• Marketing ethics
• Social marketing
• Innovation
• Global marketing

Note: Your review should also attempt to identify how current academic thinking in your area of interest can influence and improve an organisation’s approach to

strategic market management. Please relate your answer to an organisation of your choice.

Overview of key aspects of theory/current debate in the chosen area.
Critical reflection on how the issues surfaced in current debate are likely to impact on the strategic market management process.
Application of points discussed to the company.
Worth knowing about two contemporary issues in order to cover all eventualities
NB: Don’t forget that strategic branding and digital strategy

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