Marketing plan C Unique selling proposition

1. Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your

competition (e.g., Southwest Airlines’ UPS is providing customers with low airfare without compromising service and comfort).
2. Describe the marketing objectives of your company. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation.

Explain the manner in which you conducted your secondary market research.

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