Data Gathering And Analysis Assessment Description

Project instructions:
As you complete the assessment work in this unit, you may find it helpful to consider the questions below. You are encouraged to discuss them with a fellow learner, a

work associate, an interested friend, or a member of the business community, in order to deepen your understanding of the topics.

Refer to the “The Home Front: The Gofer Broker” article, assigned as a reading in your Unit Resources.

What business dilemma for real-estate agents do you see currently developing?
If you were to research this issue further, you might use a focus group (a panel of small individuals, commonly used in qualitative data research) for gathering

insight. How would you decide on the composition of the focus group for this issue?
What other qualitative data collection methods might you consider?
What is the fundamental difference between qualitative and quantitative research?
Many people in upper management positions are more at ease with quantitative data than qualitative data. How might you persuade them to view qualitative data

differently?
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[u05a1] Data Gathering and Analysis Assessment Description
Assessment Context
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 1: Identify, organize, and assess data for use in business decisions.
Analyze ethical considerations in the collection and analysis of qualitative data to support business decision-making.
Competency 4: Assess the use of qualitative data to support business decision-making.
Develop a research question hierarchy to clarify the purpose of qualitative research.
Analyze different types of qualitative data collection and analysis methods.
Describe how different types of qualitative data collection and analysis methods support business decision-making and strategies.
Competency 6: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Assessment Instructions
For this assignment, you will examine the use of qualitative data for a business scenario.

Practical Application Scenario
Review the “The Home Front: The Gofer Broker” Wall Street Journal article from the Capella library (linked in the Assessment Resources). Address the following:

Suppose you are a manager at a multimillion-dollar real estate company. You have been entrusted to research the changing relationship between real-estate agents and

their clients, and make a recommendation to your organization’s leaders for addressing the growing demands on real-estate agents.

Develop a management-research question hierarchy for this endeavor.
How would you gather and assess qualitative data to support business decision-making? Consider different types of qualitative data collection and analysis methods, and

the ways in which they can support business decision-making and strategies.
What, if any, ethical issues should concern you in undertaking this initiative?
Compile your work into one Microsoft Word file, pasting in any tables or charts you may have used to support your statements.

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