Buyer Behavior and Relationship Marketing

d Buyer Behavior and Relationship Marketing.Identify and analyse a subculture of consumption, relate its activities in terms of consumption theory:

1. Buyer Behavior and Relationship Marketing.What is the subculture/culture i.e. how does it relate to the definitions of either? Also note how is the culture/subculture used by consumers in relating to one another i.e. Where do they meet/exchange information etc.
2. Buyer Behavior and Relationship Marketing.Identify the links to consumption (i.e. product and/or activity)

Link too consumption Theory

3. Link too consumption Theory: i.e. postmodern consumer, links to ritual consumption,mption theory consumption for identity creation, consumer rejection of authority, symbolic consumption, hedonic consumption, conspicuous consumption, consumer culture theory etc.