+1 862 207 3288 Before start to write the report please review the sample report (BEST-INDIV-ASSIGNMENT) first. All the Format please see the OUTLINE assessment2 -Individual Reflective Report “Marketing
Planning: Marketing Objectives, Target Market, Positioning and Marketing Mix The organization is Qantas which is described in Assignment 1 (Assignment 1_Marketing_Situational_Analysis_-
_Qantas-Ken.pdf). Individual Reflective Report “Marketing Planning: Marketing Objectives, Target Market, Positioning and Marketing Mix Aligned to Course Learning Outcomes: 2. Apply marketing
principles to analyse problems and propose solutions; 3. Identify and explain the elements of a marketing plan; 4. Discuss strategic and marketing planning, and apply a strategic framework to
marketing issues and decisions, and 5. Effectively communicate marketing knowledge in a written context Purpose and Description: The reflective report tests students’ integrated marketing
understanding and creative problem solving and decision making. A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing
plan describes the marketing environment, marketing objectives and marketing strategies. In Assignment 1, you, with others in your group, developed a situation analysis for a selected
company culminating in a SWOT analysis. This is the current situation that company is in from a marketing perspective. Assignment 1 also provides you an established segmentation profile of
each segment that might be targeted. On the basis of that analysis and the situation the company is therefore in and the established segmentation profile, you are required to individually
reflect on how you would conclude that plan relative to selected key issues from the SWOT by analysing it, on the basis of that setting marketing objectives, deciding on which markets to
target based on the segmentation analysis conducted as part of the external analysis and how to position the product/company and an outlining overall approach to an appropriate marketing
mix. You need to illustrate the links between the various elements of the marketing plan during this reflection. You must incorporate academic literature to support / justify your discussion.
Unsubstantiated statements will not provide credibility to your discussion. Assessment Criteria: 1. Issues resulting from the Situation Analysis: Description: A clear description of the selected
main issues that come out of the situation analysis – the current situation of the company that you have analysed in Assignment 1. Provide a concise justification for identified issues as a basis of
this report. Weighting: 5% 2. Marketing Objectives: Description: Based on the selected issues regarding the current situation of the company you have analysed in Assignment 1, clearly state up
to three objectives for the forthcoming 12 months using S.M.A.R.T goal setting criteria. Explain how these goals link to the identified issues. Weighting: 20% 3. Target Market(s) and Positioning:
Description: State and justify which segment(s) you intend to target and how will you position the product/service for the target market(s)? Weighting: 20% 4. Overall Approach to an
Appropriate Marketing Mix: Description: On the basis of your knowledge to this point of the marketing mix elements, reflect on the overall approach to the marketing mix. Outline some detail
on the elements and tools you think would be best used and the links and/or independence between the marketing mix elements in your plan. Weighting: 40% 5. Conclusion – Role of the Marketing
Plan: Description: Clear discussion of how you see your marketing plan will assist the company. How should it be used both tactically and strategically by the company? Weighting: 10% 6. Report
Format: Description: Suitable structure and headings Format (12pt font, 1.5 spacing, 2.5cm margins) In text citations and reference list (APA Style) Writing ? clear, easily read Language ? spelling,
grammar, punctuation Required length ? 2000 words) Weighting: 5%
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