critical analysis of a company

2000 words essay
Required content and presentation
• An executive summary of no more than 300 words
• A clear introduction, main body, summary and conclusion. Suggested breakdown of coursework (%) is 15/60/15/10.
• The main body should have thematic headings and subheadings (numbering is optional), and contain:
o Evidence of academic research – referenced theories, frameworks, concepts.
o Specific industry examples using recent cases, events and/or developments.