Report on a case study of a selected small business

Project description
Instructional Objectives for this activity:
Describe the process of raising capital
Identify the risks and benefits of taking a company public
Raising capital is an important issue for companies, and there are a number of strategies to do so. Each one has inherent risks and benefits, and it is up to financial managers to make the best

decisions for their companies.

Please respond to all of the following prompts in the class discussion section of your online course:

What process must a company take to raise capital? Are there different methods for different types of companies? What are the risks and benefits of each?
If taking a company public is such a good idea, why don’t all companies choose to do so? What are the risks? What are the benefits?
What is the difference between an IPO and an SEO? Which would you choose to invest in and why?

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