Brand analysis

description ofthe Apple company brand image including attributes, benefits and values. Analysis of howthe company
managers its brand.

Products analysis”: description of new product development in the Apple company. Assess where the company’s products

are on the product life cycle. How doesthe company manage products?

Customers analysis”: give 4 or5 characteristics ofthe company’s

target market. Articulate the Apple company customervalue proposition. How doesthe company manage the customer life cycle? What channels
are used to reach the customer?

Competition”: compare and contrast two to three ofthe strongest competitorsto the Apple company. How

doesthe Apple company compete?

Growth Strategy”: what marketing strategy is used by the Apple company. Summarize key points from the

previous section to articulate how it plansto grow.

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