Invasive CRM

Invasive CRM

Background Info
Some areas of Customer Relationship Management (CRM) are said to have a ‘dark-side’ and consumers are increasingly aware of corporate ‘activities’ in this area. In

response, many consumers are employing increasingly sophisticated techniques to protect their purchase behavior. This is starting to worry some markets.
Is ‘invasive’ CRM likely to lead to increased cynicism from most consumers and therefore likely to go the way of ‘junk mail’, or can organizations be more

strategic/enlightened?

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