+1 862 207 3288 Integration Summary #2Integration Summary #2As we did a few weeks ago, this week we’ll pause in performing more research and work to synthesize and integrate the findings thus far.For the Integration Summary, you will each prepare an analysis that will include a discussion of each of the following major areas:Value Chain AnalysisCreate an image of Porter’s Value Chain analysis for United and discuss your findings.• where is the value found/added in the organization?• how does United compare in these areas to their top competitors?4P’s of MarketingUsing the 4 Ps – product, price, promotion, place/distribution – of United’s marketing mix.• describe the strategic position/positioning of United’s services in the marketplace? Resource and Capability Strengths/Importance Matrix”Resources are the productive assets owned by the firm, whether tangible, intangible, or human. Capabilities are what the firm does with its resources, how it deploys them” (Evans, 2014, p. 51).Prepare a Resource Strengths/Importance Matrix to assess the relative strength and importance of the resources and capabilities. • discuss your findings on the company • discuss the implications of these findings for the company• discuss the implications of these findings in the competitive environmentCore Competency AnalysisUsing your assessment of United’s core competencies from a few weeks ago, evaluate/reevaluate that assessment• what are United’s core competencies?• are they sustainable in the dynamic and challenging airline industry?MGT 670 Questions – Right now/today• Who IS United? • Who are they NOT?• Based on your assessment thus far – what are your initial thoughts on where they should be going in the future?What are your initial thoughts on some of the things United should consider doing to get there?• Where should they NOT consider going (based on who they are not)?• Revised Current Business AnalysisReapply the Balanced Score Card to United and determine where/if there is balance• speculate on the ability of the company to move forward given this balanceConcluding Thoughts – Sun and Clouds ChartIn summary, prepare a Sun and Clouds chart based on your thoughts on United thus far … this is your personal opinion, no research required!NOTE – there is no required number of slides, length of time per slide, overall required length of time.As an ‘audit professional’ these formatting decisions are at your discretion … and the goal is for you to think through the content and format creation process and learn how to integrate and synthesize these findings!
