Different retail stores appear in an effort to differentiate themselves from others. How is that differentiation achieved? What parts of the marketing mix are used?

Discuss 3 these types of retail stores: Independent (Owner) Retailer, Specialty (Product) Retailer, Limited Service (Service Provided) Retailer & provide two examples of each that support your discussion. Review the discussion of retailing in your textbook and make sure that you review the classification of retailers in the Course Documents (figure 15-2). Those are the ones that I am looking for. You must have 6 different examples.

The objective of this assignment is for you to demonstrate the differentiation & show how the different parts of the marketing mix are used to reinforce that differentiation. Original examples please (not the ones in the textbook). Use the rubric as a reference to help you write your paper.

All it needs to be is 3 paragraphs, 1 for each type of retail store.