the effect of international experience on the degree of adaptation of the

the effect of international experience on the degree of adaptation of the marketing mix in the Malaysian exporting companies
5.1 Introduction: Ok
5.2 Summary of the Findings:

5.3 Answering the Research Questions
Answer the research questions one by one (please refer to chapter 1 for the list of questions. Then state your opinions why you think the results are in this manner keeping in mind that your opinions should be supported by research studies from the literature).

Questions hypothesis
1.1 What is the effect of international experience on the degree of adaptation of the marketing mix in the Malaysian exporting companies?
1.2 What is the effect of technology intensity on the degree of adaptation of the marketing mix in the Malaysian exporting companies?
1.3 What is the effect of competition level on the degree of adaptation of the marketing mix in the Malaysian exporting companies?
1.4 What is the effect of government regulations on the degree of adaptation of the marketing mix in the Malaysian exporting companies?
1.5 What is the effect of cultural differences on the degree of adaptation of the marketing mix in the Malaysian exporting companies?
1.6 What is the effect of economic differences on the degree of adaptation of the marketing mix in the Malaysian exporting companies?
1.7 What is the effect of country image on the degree of adaptation of the marketing mix in the Malaysian exporting companies?
1.8 What is the effect of physical condition on the degree of adaptation of the marketing mix in the Malaysian exporting companies?
1.9 What is the effect of marketing infrastructure on the degree of adaptation of the marketing mix in the Malaysian exporting companies?

 

 

 
The impact of the antecedent factors on the performance of Malaysian exporting companies through the mediating effect of marketing mixhypothesisfor the following questions(1-9):

Path Effect Path Coefficient T Statistics Result
EXP -> PER Indirect 0.050 2.598** Significant
TEC -> PER Indirect -0.021 0.488 Not Significant
COM -> PER Indirect -0.001 0.014 Not Significant
GOV -> PER Indirect -0.004 0.101 Not Significant
CUL -> PER Indirect 0.030 0.756 Not Significant
ECO -> PER Indirect 0.137 2.421* Significant
IMG -> PER Indirect 0.002 0.072 Not Significant
PHY -> PER Indirect 0.353 5.236*** Significant
INF -> PER Indirect 0.143 2.790** Significant

 

1-What is the impact ofinternational experience on the performance of Malaysian exporting companies through the Mediating effect of marketing mix?

2-What is the impact of technology intensity on the performance of Malaysian exporting companies through the Mediating effect of marketing mix?

3-What is the impactof competition level on the performance of Malaysian exporting companies through the Mediating effect of marketing mix?

4-What is the impactof government regulations on the performance of Malaysian exporting companies through the Mediating effect of marketing mix?

5-What is the impactof cultural differences on the performance of Malaysian exporting companies through the Mediating effect of marketing mix?

6-What is the impactof economic differences on the performance of Malaysian exporting companies through the Mediating effect of marketing mix?

7-What is the impactof country imageon the performance of Malaysian exporting companies through the Mediating effect of marketing mix?

8-What is the impactof physical condition on the performance of Malaysian exporting companies through the Mediating effect of marketing mix?
9-What is the impactmarketing infrastructureof on the performance of Malaysian exporting companies through the Mediating effect of marketing mix?

 

 
Anew questionhypothesis
Path Effect Path Coefficient T Statistics Result
PRD -> PER Direct 0.238 3.172** Significant
PRM -> PER Direct 0.224 2.971** Significant
DIS -> PER Direct 0.431 5.583*** Significant
PRI -> PER Direct -0.111 1.937 Not Significant
1- What is the effect of product strategy on the performance of the Malaysian exporting companies?

2- What is the effect of promotion strategy on the performance of the Malaysian exporting companies?
3- What is the effect of distribution strategy on the performance of the Malaysian exporting companies?

4-What is the effect of pricing strategy on the performance of the Malaysian exporting companies?
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