+1 862 207 3288 Individual Report
(Weighing 100%)
Scenario
The evolution of internet marketing is becoming a major marketing tool for
many organisations. In comparison to traditional marketing, it offers many
opportunities for marketers to explore the industry in a more cost effective
way .
As part of your report, you are required to identify an Oil and Gas organisation
in the UK and discuss the following:
• Critically explain how Facebook and YouTube can be used as a
marketing tool to promote brand awareness. You are required to
identify the planning and implementation issues the organisation would
need to consider to maximise brand awareness.
• Discuss how technology, organisation policies and government laws
should be used within the organisation to protect customers privacy
and security
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