Methods of Social Media Interaction

lit-review based on the following articles. Please include all these papers in the
literature review for the topic Methods of social media interaction. 1) Kaplan, A. M.. & Haenlein. M.
(2010). Users of the world, unite! The challenges and opportunities of Social Media. Business
Horizons. 53(1). 59-68. doi:10.1016/j.bushor.2009.09.003 2)Hanna, R.. Rohm. A.. & Crittenden, V. L.
{201 1). We’re all connected: The power of the social media ecosystem. Business Horizons. 54(3).
265-273. doi:10.1016/j.bushor.2011.01.007 3)Thackeray, R.. Neiger. B. L.. & Keller, H. (2012).
Integrating Social Media and Social Marketing. Health Promotion Practice. 1372). 165-168.

doi:10. 1 177/152483991 1432009 4)Kaplan, A. M. (2012). If you love something, let it go mobile:
Mobile marketing and mobile social media 4×4. Business Horizons. 55(2). 129-139.

doi:10. 1 016/j.bushor.201 1 . 10.009 5)Kietzmann, j. H., Hermkens, K.. Mccarthy. I. P.. & Silvestre, B. S.
{201 1). Social media? Get serious! Understanding the functional building blocks of social media.
Business Horizons, 54(3). 241-251. doi:10.1016/j.bushor.2011.01.005 6)Yan, ). (201 1). Social media
in branding: Fumlling a need. journal of Brand Management 18(9). 688-696.

doi:10. 1057/bm.2011. 19 7)Hermida. A.. Fletcher, F., Korell, D.. 8. Logan, D. (2012). Share. Like.
Recommend. journalism Studies. 136-6), 815-824. doi:10.1080/146167ox.2012.664430

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