International Marketing

The book for this is:
Czinkota, M.R. & Ronkainen, I.A. (2013). International marketing (10th ed.). Mason, OH: South-Western, Cengage Learning.

The assignment is:

“Complete all the following components of your written assignment:

– Answer “Questions for Discussion” 1-4 on page 625 of your text.
– Answer these additional questions:
– Which two or three trends do you think are most likely to affect international marketing in the next five years? Explain.
– What strategies would you use to take advantage of such trends? Explain.
You should write about half a page in response to each question.”
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