+1 862 207 3288 Analytical Reports Anyone looking at the fragmented 21st-century landscape of media and entertainment options might be surprised to learn that poetry was once a dominant medium for not only creative literary expression but philosophical, political, and even scientific discourse. Alas, such is no longer the case.
Your task: With a team of fellow students, your challenge is to identify opportunities to increase sales of poetry—any kind of poetry, in any medium. Th e following suggestions may help you get started:
● Research recent bestsellers in the poetry fi eld and try to identify why they have been popular.
● Interview literature professors, professional poets, librarians, publishers, and bookstore personnel.
● Conduct surveys and interviews to fi nd out why consumers don’t buy more poetry.
● Attend a few poetry slams or readings and talk to the participants about their poetry buying needs and habits.
● Review professional journals that cover the fi eld of poetry, including Publishers Weekly and Poets & Writers , from both business and creative standpoint
