Given the emphasis on the youth market in the US over the last 60 years China and India

Given the emphasis on the youth market in the US over the last 60 years China and India
China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?