Change Management and Communication Plan

Paper instructions:
Riordan Manufacturing has decided to make a change to company’s customer management system.

The company does not currently have any formal system for managing their customer information and

has traditionally left this up to individual employees. This new system will require all employees to use

one customer management system. Your team is now working to help Riordan implement this planned

change. Your team must do the following in your role as consultants:

Resource: Riordan Manufacturing Virtual Organization

Review the intranet site for Riordan Manufacturing including Human Resources – Organizational

Charts, Employee Files, etc., and Sales & Marketing – Marketing Information Systems.

Create a change management plan and communication plan of 1,050- to 1,400-words. Your plan should

include the details from section I and section II outlined below.

Section I: Change Management Plan
Identify the current formal and informal power structures in the organization. How might the power

and political structure of the organization affect employee behavior?
Identify the most appropriate and effective organizational structures for Riordan Manufacturing that

will help them accomplish their planned changes.
What are the potential effects of this selected structure on employee behavior?
Identify characteristics of the company’s culture. What are the potential influences of the corporate

culture on employee behavior?
Identify the potential sources of resistance to change and develop strategies to manage resistance

to change.
Recommend a strategy to implement the changes over the next 12 months.
Describe how you will evaluate the success or failure of the planned change.
Section II: Communication Plan

Create a Communication Plan for the proposed change covered in the Change Management Plan. In the

Communication Plan, complete the following:
Select the most appropriate channels to communicate the change to the employees, and explain why

you selected these channels.
Identify the potential barriers to effective communication and strategies for overcoming the barriers.
Develop a message for one of the selected communication channels. In the message, complete the

following:
Identify those areas affected by the change.
Establish the need for the change.
Create a sense of urgency around the change.
Outline next steps in the change process.

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