What do you see as the role of the Internet in building brands?

What do you see as the role of the Internet in building brands?

How would you evaluate the Web site for a major brand—for example, Nike, Disney, or Levi’s? How about one of your favorite brands?
2. Pick up a current issue of a popular magazine. Which print ad do you feel is the best, and which ad do you feel is the worst based on the criteria described in this chapter?

What do you see as the role of the Internet in building brands?