Mercedes-Benz Scenario planning

Paper instructions:
Focus: About the B-class being a zero emission car. I’ve seen this type of car a lot in Italy but it’s not sold anywhere in the United States. What does this say about how America views CO2

emissions and about providing a cleaner atmosphere?

Related Website:
http://www.mbusa.com/mercedes/benz/green
http://www.mbusa.com/mercedes/vehicles/class/class-B/bodystyle-EDV
http://media.daimler.com/dcmedia/0-921-658901-1-1658899-1-0-0-0-0-0-0-0-0-0-0-0-0-0-0.html

Scenario planning:
– Decision making base on the perspective of the future
– Both best practice case + worst practice case (tell how to avoid) in global vision
– knowledge and awareness

http://www.netmba.com/strategy/scenario/ (more information about scenario planning)

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