Journalism, mass media and communication hilton world wild

Project description
Project Description:

In the company review project you have worked on, you chose a company and reviewed its corporate communication activities. In this final project, you are expected to choose another

company and expand your research on its corporate communication strategy and activities. You are expected to submit a paper outlining your updated research. This final project should focus

on identifying Corp Com sub-functions used by the company with special emphasis on:
– – – –
Corporate Responsibility Media Relations Investor Relations Internal Communications
Your company does not necessarily have to have a function called Corp Comm. It is possible companies DO several Corp Com sub-functions, but they do not have a separate department called

Corp Com.
Once you are done with your research, write your paper and divide it into the following sections:

1. Introduction: generally introduce your paper and your company selection
2. Company Overview: create a review of your selected company including major information about its history and development.
3. Reputation: Discuss the company’s reputation and where it stands in terms of its image and reputation among its constituencies.
4. Corp Com Function: Analysis of the Corp Com activities at the company including details of Corp Com sub-functions and how they help the company achieves its goals.
5. Recommendations: recommend how the company can improve its corporate
communication strategy.

Please note:
1. All final drafts have to be submitted through safe assign. Do not submit a hard copy of the safeassign report. I will check it online.
2. Due Date: Please submit to BBVista by 22nd June, 2014.
3. Total grade: 30% of your grade for this course.
4. Each review should be approximately 1000-1200 words.

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